Every summer, my graduate program hosts a bootcamp for incoming students. In my opinion, the highlight of this experience is an introduction to the software used to complete most major projects. This includes ArcGIS, Adobe Creative Suite (ACS), and a host of other helpful tools. At the end of bootcamp, students showcase their graphic design skills (or lack thereof) in a final poster and pin-up review…just for fun.
I can’t recall every detail of my bootcamp experience, but I’m pretty sure this is where I fell in love with ACS; and as they say, the rest is history. Nowadays, I use it for just about anything I can imagine.
The Planner/Graphic Designer
Over the years, my fellow “plannerds” have asked me if my real calling is graphic design, as I’m always the first to volunteer my time to create any flier, infographic, newsletter, or display. In planning, it’s common practice to create these types of materials for workshops and stakeholder meetings. Additionally, there’s the occasional opportunity to create content for project websites and social media outlets.
Communicating information and ideas with graphics as opposed to text alone comes naturally to me, but this doesn’t apply to all planners. Fortunately, most of the jobs I’ve held with the city allowed me to create and edit a wide range of print materials and web promos. At the same time, I was able to refine my skills and add to my portfolio.
The ‘Every Page’ Logo
To create another fun project for myself and to add a personal touch to my blog, I decided to design two logos – one for Every Page (EP) and another for general use, which would include my name.
For the EP logo, I wanted to create something simple, yet uniquely me:
This logo includes three key elements — a book, a bookmark, and a circle. The book represents my story and the bookmark represents every page of that story. Less emphasis is placed on the book because my story is still in progress — i.e., full of unknowns. In contrast, more emphasis is placed on the bookmark, which signals a pause for reflection as my story continues to unfold. The shape of the logo represents a state of wholeness in my current stage of life — irrespective of its triumphs and challenges, things known and unknown, etc. One a final (and less symbolic) note, the color choice and the rope add a nautical flair to the look of the logo; and if you know me, you know that I’m a huge fan of nautical-looking things.
Originally, I had three concepts in mind, but the clear winner appears below. Once I clean it up a bit [¡Ay, perfectionista!], it will appear in my header.
My “all-purpose” logo is still in the works. When it’s ready, I’ll share it with you all in another post on my creative pursuits.
Have you ever designed a personal logo? If so, how did you start?
Thanks for stopping by!